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Marketing Alpha
Unlock your business's full potential with Alpha-level marketing insights. Join Aaron Shishilla, CEO of WolfPack Advising, a leading digital marketing agency, as he shares expert strategies and practical tips to help you dominate your local market. Whether you're looking to refine your business strategy or elevate your marketing game, this podcast is your go-to resource for actionable advice and real-world success stories.
Podcasting since 2024 • 32 episodes
Marketing Alpha
Latest Episodes
How The Rich Get Richer in Google Ads
Michael Cooney, co-founder of WhatConverts, unpacks the hidden power of lead tracking and marketing attribution. Michael shares his journey from building gold mines in Africa as an engineer to building one of the most trusted SaaS platforms for...
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Season 1
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Episode 32
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58:30
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From $0 to $3M: How Knockout Inspections Scaled Big with Nathan Lippincott
Aaron Shishilla sits down with Nathan Lippincott, founder of Knockout Inspections and a Certified Master Inspector, to unpack how he scaled his company from the ground up.Nathan shares his journey from growing up in a construction...
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Season 1
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Episode 31
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28:49
How We Set Up Winning Google Search Campaigns That Actually Convert
We reveal our complete Google Search Ads setup process, breaking down the exact strategy we use for clients. This special episode celebrates nearly a year of the Marketing Alpha podcast by sharing insider knowledge that many agencies keep secre...
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Season 1
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Episode 30
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38:29
Growing a Business with Legacy, Leadership, & Strategy with Susan Bentley
Susan Bentley, CEO of Bentley Home Inspection and business coach at InspectionGo, shares how she transformed a family business into a thriving company covering multiple regions in rural East Tennessee and parts of Virginia by blending tradition...
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Season 1
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Episode 29
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28:08
Your Marketing Funnel Is Broken—Here’s the Fix
Your ads are live. Your content’s consistent. Your SEO is solid. But your pipeline? A ghost town.In this raw and tactical episode, Aaron rips the curtain off one of the biggest silent killers in business growth: a funnel that’s ...
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Season 1
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Episode 28
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24:05