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Marketing Alpha
Unlock your business's full potential with Alpha-level marketing insights. Join Aaron Shishilla, CEO of WolfPack Advising, a leading digital marketing agency, as he shares expert strategies and practical tips to help you dominate your local market. Whether you're looking to refine your business strategy or elevate your marketing game, this podcast is your go-to resource for actionable advice and real-world success stories.
Episodes
32 episodes
How The Rich Get Richer in Google Ads
Michael Cooney, co-founder of WhatConverts, unpacks the hidden power of lead tracking and marketing attribution. Michael shares his journey from building gold mines in Africa as an engineer to building one of the most trusted SaaS platforms for...
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Season 1
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Episode 32
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58:30
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From $0 to $3M: How Knockout Inspections Scaled Big with Nathan Lippincott
Aaron Shishilla sits down with Nathan Lippincott, founder of Knockout Inspections and a Certified Master Inspector, to unpack how he scaled his company from the ground up.Nathan shares his journey from growing up in a construction...
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Season 1
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Episode 31
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28:49
How We Set Up Winning Google Search Campaigns That Actually Convert
We reveal our complete Google Search Ads setup process, breaking down the exact strategy we use for clients. This special episode celebrates nearly a year of the Marketing Alpha podcast by sharing insider knowledge that many agencies keep secre...
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Season 1
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Episode 30
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38:29
Growing a Business with Legacy, Leadership, & Strategy with Susan Bentley
Susan Bentley, CEO of Bentley Home Inspection and business coach at InspectionGo, shares how she transformed a family business into a thriving company covering multiple regions in rural East Tennessee and parts of Virginia by blending tradition...
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Season 1
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Episode 29
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28:08
Your Marketing Funnel Is Broken—Here’s the Fix
Your ads are live. Your content’s consistent. Your SEO is solid. But your pipeline? A ghost town.In this raw and tactical episode, Aaron rips the curtain off one of the biggest silent killers in business growth: a funnel that’s ...
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Season 1
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Episode 28
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24:05
How JT Edgren Built a Mold & Inspection Empire
In this episode of Marketing Alpha, I’m sitting down with JT Edgren, a true titan in the home inspection industry! JT is the mastermind behind Central Florida Building Inspectors (CFBI) and Elite Mold Services, two companies that have ...
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Season 1
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Episode 27
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39:38
How To Scale Your Home Inspection Business
Aaron sits down with Mark Hummel, CEO of Inspector Empire Builder (IEB), to unpack how inspection businesses can unlock rapid growth, profitability, and time freedom. With a background in emergency services and nearly two decades of leadership ...
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Season 1
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Episode 26
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50:10
How To Build A Home Service Empire
I sit down with someone who’s not just my dad—but also one of the most dominant forces in Brevard County’s service industry. He’s built three successful companies: a home inspection business, a pest control company, and now a roofing company. A...
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Season 1
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Episode 25
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37:26
Google AI Mode Is Here And It Just Killed SEO
Google’s AI Mode is here — and it’s not just an update, it’s a complete overhaul of how people search online. If your business depends on Google traffic, this episode could save you thousands.In this episode of Marketing Alpha, ...
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Season 1
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Episode 24
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18:31
Building a Scalable, Sustainable Pest Control Business with Eric Bassett
In this episode of Marketing Alpha, we sit down with Eric Bassett to explore the strategies behind building a pest control company that thrives in both customer satisfaction and operational excellence. From his beginnings in door-to-do...
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Season 1
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Episode 23
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37:09
How D2D Sales Can Explode Your Growth
I’ll be honest when it comes to door-to-door sales, I’ve always been a bit of a pessimist. It feels intrusive, outdated, and honestly… kind of sketchy. But that’s exactly why I brought on Lenny Gray. He’s the founder of D2D Millionaire and some...
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Season 1
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Episode 22
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28:53
Why Every Small Business Needs A Personal Brand
The #1 tool every small business owner is overlooking: your personal brand.Forget just promoting your business—people want to buy from people. Your face, your voice, your story are more powerful than any logo or tagline.Aar...
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Season 1
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Episode 21
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17:23
How To Build A Marketing Engine That Runs Without You
If your business depends on you to generate every lead, send every email, and write every ad—then you don’t own a business… you own a job.In this solo episode of Marketing Alpha, I’m breaking down exactly how to build a...
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Season 1
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Episode 20
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18:35
How To Build 200K+ Monthly Reach Without Spending a Dime on Ads
What if you could dominate your local market on Facebook without spending a single dollar on ads? Meet Jasmine Almeter of Jasmine PestPro, the face of a hyperlocal marketing empire that runs on pure personality and...
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Season 1
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Episode 19
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33:05
Is SEO Still Worth It in 2025?
Is SEO dead in 2025? Or are we just doing it wrong?In this episode of Marketing Alpha, I’m pulling back the curtain on what’s actually working in SEO today—and what’s a total waste of time. I’ve run SEO campaigns across hundreds...
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Season 1
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Episode 18
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15:37
How to Be the #1 Local Business on Google Maps
Want to double your traffic, phone calls, and sales—without spending a dime more on ads? In this solo episode, I’ll walk you through exactly how to rank in the top 3 spots on Google Maps (aka the Local Pack)—and how to stay there
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Season 1
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Episode 17
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22:40
Why Your Google Ads Suck (And How to Fix Them)
Tired of wasting money on Google Ads that don’t convert? In this episode, Aaron breaks down the real reasons your ads aren’t working — from weak landing pages and poor targeting to ignoring customer lifetime value. Learn the key fixes you can i...
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Season 1
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Episode 16
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19:13
Marketing Metrics That Drive Profits
In this episode of Marketing Alpha, we're diving deep into the marketing metrics that actually matter—and the ones you can ignore. Joining me is Molly Shoemaker from RTC Accounting, a financial expert helping busines...
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Season 1
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Episode 15
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34:59
Using Trending Audio on Instagram for More Reels Engagement
Ever wonder why some Instagram Reels take off while others barely get views? It’s no accident—Instagram’s algorithm loves trending audio. In this episode of Alpha Marketing, host Aaron breaks down how you can use trending sounds...
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Season 1
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Episode 14
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10:08
What’s the Deal with Zero-Click Marketing?
Ever searched for something on Google, found your answer instantly, and never clicked a single link? That’s zero-click marketing in action, and it’s reshaping how businesses approach digital content.In this episode of Alpha Ma...
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Season 1
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Episode 13
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13:31
Digging Deep into Business Growth: Lessons from Tampa Bay Septic
Ever wondered what it takes to build a successful business in a niche market? Join us on Alpha Marketing as we chat with Tampa Bay Septic about the ups and downs of scaling a septic service in the competitive Tampa Bay area. We'll dig into thei...
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Season 1
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Episode 12
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29:22
The Truth About Marketing vs. Sales
Most small businesses struggle to grow—not because they lack effort, but because they confuse two critical functions: marketing and sales. In this eye-opening episode, we’re breaking down the key differences between marketing and sales, how the...
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Season 1
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Episode 11
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15:36
Best Way To Keep Up With Social Media Trends
In this episode, we dive into essential strategies to keep your brand at the forefront of social media trends. Discover the importance of staying updated, learn proven methods to track and leverage trends, and explore how to implement the...
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Season 1
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Episode 10
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14:53
Hunting Leads Like a Pro: Branding, Sales, and Cold Calls with Trandon Groscost
🎙️ Marketing Alpha: Personal Branding, Sales, and Cold Calls with TrandonJoin us for an insightful episode of Marketing Alpha featuring Trandon, a sales powerhouse from Secure24, ADT. In this episode, we dive into the sec...
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Season 1
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Episode 9
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34:46
How Business Owners Should Use AI for Business
In this episode, we dive into how AI can revolutionize your business operations and customer interactions. Learn to identify key opportunities for AI, prepare your team for seamless integration, and measure success to ensure it delivers impactf...
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Season 1
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Episode 8
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17:26